In the eighties, western trends dominated the Indian fashion scene big time and soared high on the charts of popularity. Ethnic wear was then considered to be old-fashioned and a native dress code. Traditional Indian attires like Sarees, Salwar Kameez Sets, Patialas, Sherwanis and Kurta-Pajama Sets were intentionally overlooked for western options as they promised the wearer the much-needed modern outlook. Gradually, western outfits started replacing ethnic fashion unceremoniously, both in men and women’s wardrobes. But they were not eliminated completely. Ethnic wear still found its rightful presence during major festivals and occasions where traditional attires were considered compulsory and that too on insistence of elders in the family.
The nineties saw the rise of Indian designers and their eminent contributions to world fashion. Indian Ethnic Wear was back with a bang. Fashionistas worldwide appreciated and admired the new, evolved avatar of Indian Ethnic Wear and the ripples it created in runways across the world. Designer motifs, vibrant colour combinations, embroidery work, subtle style variations, designer necklines, Indo-western influences and premium dress materials made heads turn and inspired people to adopt the new trend. Meanwhile Bollywood also saw a significant upgrade in fashion design as stars reinvented their looks with the magic of designer ethnic wear. All thanks to YRF and KJO movies! The meteoric rise of ethnic wear also saw its desired repercussions in the kids ethnic wear segment.
Kids are a choosy lot. They follow their heart in everything they do. Pleasing them isn’t easy as they come with great expectations. The only pre-requisite is that they want to wear something new and exciting for every occasion. Unlike adults, logic doesn’t impress them much. But yes, they will go out of the way to choose a design if they can relate with it whole-heartedly. However, the good thing is that today’s kids are open to making a statement with ethnic wear as they come in rich colours and designer looks; and are extremely comfortable to wear. The ethnic design concept offers exciting variations for both boys and girls. Every season you have something new to look forward to as the colour and design permutations and combinations are almost unlimited. The best thing about kids ethnic wear is that it connects children to our rich culture and tradition. It will never go out of fashion as designers across India are continuously creating new expressions based on their respective talents to please this demanding lot of little customers.
